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Copenhagen Fashion Week is the largest fashion event in Northern Europe. On the catwalks are a growing number of new and known Danish talent with a preview of their upcoming collections. And at the three trade fairs, CPH Vision, Gallery and Copenhagen International Fashion Fair, you will find an additional 1,100 exhibitors representing a total of over 2,300 international brand name collections.
Danish fashion is known for its unique angle on design, innovation and aesthetics. With a more modern approach to femininity and functionality, expressed in fresh silhouettes, a focus on details and incomparable quality. These are only some of the reasons why more than 50,000 buyers, designers and global press attend Copenhagen Fashion Week twice a year.
Copenhagen Fashion Week has this year provided Mobile apps for all platforms, including Android and iPhone. Copenhagen Fashion Week's application includes the following items; Show and event schedules, Information about the trade fairs and showrooms, Information about designers, Runway photos, Show videos, City guide and Copenhagen Fashion Festival - fashion week open to all.
The application has been developed in close cooperation with Wonderful Copenhagen, the official Tourism and Conventions Bureau of Copenhagen, as part of a large user-driven innovation project funded by Danish Enterprise and Construction Authority – a project that also developed mobile applications for COP15 (UN Climate Change Conference).
R&D Manager Ole Kjaer Mansfeldt from Wonderful Copenhagen will tell how the fashion world is using mobile to communicate at Mobile Copenhagen. Furthermore, Ole will tell about the both positive and negative learning of mobile application development in relations to events and destinations.
There for we have decide that our early bird offer will continue until the 2nd of August. A lot of our members on the mailing list is on holiday this weeks and we would like all to have the same offer on same conditions.
So if you have not sign up all ready, then use the opportunity to sign up at the special price a 3.995 DDK before the 2nd of August.
Normal price afterwards will be 5.995 DKK.
Enjoy the summer and we are looking forward to meet you all at Mobile Copenhagen the 16th and 17th of September 2010.
The deadline for our early bird discount is just around the corner. If you want to register at our best available price – send your registration before July 16th. If you already know you will attend Mobile Copenhagen Conference register now and save 33%.
Save 2.000 DKK, your price until the 16th of July is 3.995 DDK.
Check out the conference agenda at
http://www.mobilecopenhagen.dk/?action=program2010
For registration now:
http://www.mobilecopenhagen.dk/?action=signup
The outline for “Mobile Copenhagen 2010 – Mobile Marketing Conference” is ready and is now available on Mobile Copenhagen’s website www.mobilecopenhagen.com
This year’s conference is a little different from the past two conferences. We have scheduled the conference over two days and used the opportunity to promote a networking dinner on the 16th of September. This will be a great opportunity to meet the speakers and fellow conference attendees and add even more value to your network. The price for the dinner is 995 DKK and will be held at a restaurant close by the conference hotel.
Partnership with MMA – Mobile Marketing Association
We have also focused on our partnership with the Mobile Marketing Association (MMA). MMA will hold a meeting before the conference on the 16th telling about the recently founded MMA Nordic Chapter.
The MMA members are entitled to participate in the Mobile Copenhagen Conference + Networking dinner at a special price. Please contact MMA Nordic to get more information about this offer.
This conference has more case stories – learn from real business cases
The attendees from the previous editions of Mobile Copenhagen have requested more case stories – and we have found them! We are looking forward to showing you some real success stories. The main focus will be on the following subjects: Marketing, Advertising, M-Commerce and Communications
Your price until the 16th of July is 3.995 DDK.
Let me highlight a few of the speakers:
Paul Berney, Managing Director EMEA, Mobile Marketing Association, England
Paul is the Managing Director of the European branch of the Mobile Marketing Association (MMA), working towards the MMA’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and promoting the MMA as the leading association for region-wide consultation on key industry issues such as mobile media guidelines and best practices. Paul Berney is involved in all of the MMA’s initiatives for the 300+ European members representing the entire mobile media ecosystem.
Mikael Hellberg, Head of Product Development, PayEx
PayEx is the Nordic countries foremost expert in Payments. Since 1972, PayEx have developed a broad base of expertise within payment services for Internet and mobile trade, rating/billing, invoice and ledger management, collection and credit management.
Christiane Vejlø, Digitale trends og Elektronista livsstilsekspert, But Why
But-Why asks all the right questions, making sure you can save time and money on the process of finding the best solution. We aim to bridge the gap between technology and non-specialized users.
Our goal is to make the benefits and values of technology widely accessible.
In the new digital world the channels are plenty and the user-options are unlimited. But-Why helps companies understand the female technology-users and reach them via relevant products and communication. And we help companies identify how their products and communication can leverage from current consumer trends.
Harald Neidhardt, CMO & Co-Founder, Smaato
CMO and Co-founder at Smaato Inc. Harald Neidhardt was instrumental in conceiving the mobile advertising platform SOMA™.
Harald has more than 20 years of experience in marketing and business development, having led interactive agencies and marketing consulting firms in both the US and Europe, among them Pixelpark (US), the North American arm of Bertelsmann’s multimedia subsidiary and one of Europe’s largest Internet solution providers.
Harald Neidhardt has a BA in Marketing Communications from Communications Academy, Hamburg.
Vi nærmere os med stor hast årets første Mobile Copenhagen konferencen. Vi har haft stor succes med tilmeldingerne og følgende virksomheder vil være at finde blandt deltagerne: Microsoft, Nordea, Danske Bank, Tele Greenland, Optik It, Scandlines, Region Sjælland, Københavns kommune, Egmont Serieforlag og mange flere.
Vi har fået et par enkelte ændringer til programmet.
Vi byder velkommen til Anders Cervera fra InSilico. Anders Cervera har siden 2001 arbejdet med mobile platforme samt applikationsudvikling. Anders Cervera arbejder som Direktør og Partner i Insilico Mobile, der fokuserer på udvikling af primært iPhone samt Android applikationer. Derudover underviser Anders også på IT universitetet indenfor mobil kommunikation og services.
Camilla Banja fra Gratis Danmark kommer og fortæller om Hot-Spot som en konkurrenceparameter. Camilla har en utrolig viden på netop dette område og har via Gratis Danmark hjulpet rigtigt mange projekter i gang. Der er mange projekter på vej inden for gratis Internet Hot Spot og Camilla vil inddrage de mest spændende i sin præsentation. Dette betyder samtidigt at det annoncerede indlæg fra Niklas Marschall fra DSB S-Tog udgår.
2010 will be a great year for people interested in cutting edge information about the possibilities of doing business based on mobile solutions.
On February 3rd and 4th a new instalment in the popular series of MOBILE Copenhagen events will take place by introducing the Mobile Copenhagen - Business Edition conference. This event will focus on mobile business solutions and communications. The goal is to present cases and top speakers who will let us learn from their experiences on the business-to-business market.
The finale program is soon to be released, but I can already now give you a preview of some of the headlines.
- Keynote Speaker: Rich Ling, Professor, Senior Research Scientist, Telenor R&D
The importance of mobility! - A way to cut costs or hype for no reason?
- PBS, (The Danish Bank Payment Solutions) will present their new mobile payment module
- NemSMS will tell us about the new goverment message service
- DSB S-tog, will talk about wifi hot spots on trains. What is the strategy behind offering free internet?
- Kræftens Bekæmpelse, (Danish Cancer Society) will tell about their health campaigns, what is working and what is not
- Rødovre kommune, will show how a modern council is communicating with the citizens in their municipality
The Business Edition conference will be held mainly in Danish.
Mobile Copenhagen 2010 – Mobile Marketing.
The date for the traditional mobile marketing edition of Mobile Copenhagen will be on the 16th of June 2010.
We will use the next months on getting the program together and we do appreciate all inputs on subjects that you would like to see covered at the conference in June.
Please contact Kasper Haagensen at info@mobilecopenhagen.com, if you have input or a case that you might think, we should present.
If you want to become a sponsor for either of the Mobile Copenhagen conferences, please contact Jens Severinsen at jens@mbce.dk
Best Regards
Kasper Haagensen
Founder,
Mobile Copenhagen
We can now present the last two speakers for this year Mobile Copenhagen. We are proud to present one of the leading capacities in the world on Mobile Traffic Analyzing, VP Product Marketing Andy Bovingdon from Bango.com.
Andy Bovingdon and Bango.com
Bango.com helps companies like MTV and Interflora with mobile traffic analyzing and optimization of their mobile portal. With their strong analyzing models and software tools they enable visitor-data for use for their customers. With millions of users every week, Bango.com is in the major league when it comes to mobile traffic.
Andy is responsible for the interface between the Bango products and markets; considering product requirements, positioning and promotion. He leads the companys product propositioning and strategy.
Andy has over 12 years experience within the global internet market, working for both start-ups and established brands. He has been active with the World Wide Web from its inception and was involved in the first web conference, at CERN in 1994. Before joining Bango, Andy was Head of Marketing and Product Management for ANT plc, the leading supplier of web-based user interface platforms for the IPTV market. Prior to that, he was responsible for world-wide marketing at Microsoft Research in Cambridge. Andy holds a BSc in Computer Science from Staffordshire University.
We can also present Karsten Kjems from Sonic Branding.
Sonic Branding brands products through music and sound. They create solutions which affect people and talk to their mood and their feelings. Through music and the audiotive universe we can change the perception and impression – and thus strengthen the message of a brand or product. Karsten Kjems will tell about their works for Q8 on making a total audiotive universe for their employees, but also how to make a Viral-effect on Brand Mobile Ring tunes.
Karsten is the founder and Managing Director of Sonic Branding. He is a qualified Computer Scientist, and previously worked as a Software Developer. Alongside his IT career, he has worked as a producer and composer, and as a professional jazz, pop and rock drummer for 15 years, during which time he recorded several records. In addition, he is guest lecturer at CBS and Århus University and works for the External Examiners Secretariat.
We are looking forward to meeting you all next Monday.
Mobile Copenhagen and the Mobile Monday Copenhagen have agreed to work closer together for this years Mobile Copenhagen conference and we hope to continue the partnership for forthcoming events within Mobile Copenhagen.
“Mobile Monday is a global community bringing local mobile companies together to foster innovation and to brand themselves. Mobile Monday is a very strong brand that we have great respect for and we are looking forward to work with the local committee in Copenhagen,” says Kasper Haagensen Founder of Mobile Copenhagen
Mobile Monday is a global community of mobile industry visionaries, developers and influential’s fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Originating in Helsinki, Finland, in the year 2000, Mobile Monday has grown into the world’s leading mobile community taking place in more than 70 cities worldwide.
“Mobile Copenhagen is one of the biggest events in Scandinavian compared to how many speakers Mobile Copenhagen is bringing in from all over the world for a one day conference. Mobile Monday is a non-profit organization with focus on local developments, collaboration and mobile solutions. We follow the mobile development closely and continuously throughout the year by making a Mobile Monday event each month with shifting themes. We see the opportunity of working with Mobile Copenhagen as a great possibility to take part in a specific conference on mobile marketing and also to offer our members a discount on the registration fee”, says Iben Bentzen, Project Manager, Mobile Monday Copenhagen and Crossroads Copenhagen.
Mobile Copenhagen, the Nordic meeting place for agencies, developers and brands for mobile marketing and commerce, today announced an agreement with leading global mobile marketing trade association the MMA to work together to help make Mobile Copenhagen one of the foremost mobile conferences in Northern Europe.
“Our partnership with the MMA will help us fulfill the vision of making Mobile Copenhagen an absolutely first class conference,” said Kasper Haagensen, Founder of Mobile Copenhagen. “From 2010, the MMA and Mobile Copenhagen will work closely together to create a lineup of speakers and delegates that we were not able to reach out to before.”
The Mobile Marketing Association (MMA) is the premier global association established to lead the growth of mobile marketing and its associated technologies, clearing obstacles to market development, establishing mobile media guidelines and best practices for sustainable growth, and evangelising the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem including agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.
“We are aware of the efforts that the organizers of Mobile Copenhagen are making to create a quality event in the region and we are looking forward to working with them next year to help them achieve this aim. The program that they have already created for this year is excellent and we are happy to recommend it to our members as an opportunity to meet mobile marketing companies from Scandinavia and hear about their mobile marketing experiences in the region,” stated Paul Berney, Managing Director, Europe, MMA.
Mobile Copenhagen kan, som den eneste konference omkring mobile marketing og mobile commerce i Norden, præsentere Christopher Billich som er Senior Vice President hos Infinita. Firmaet har specialiseret sig i vejlede leverandører omkring det japanske mobile marked og mobil betaling.
I Japan omsættes der for mere end 900 millioner US dollars om året, ene og alene fordi japanerne er begyndt at bruge mobiltelefonen som var det et Dankort i Danmark. Christopher Billich vil give os et grundigt indblik i hvordan det japanske marked er skruet sammen om netop mobil betaling hvad angår den finansielle sektor, detailhandlen og tele operatørerne. Dette 3-kløver udgør back-end systemet i det japanske mobil betaling system.
Efter følgende vil ledende eksperter på mobile betaling fra Danmark diskutere mulighederne for hvad fremtiden vil bringe til det danske marked. I panelet sidder Morten Hother Sørensen, VP - TDC, Mette Grimm Munch, Business Innovation Manager – Danske Bank, Jan Hoffman, Mobile Manger – TV-2, Peter Bredgaard, CEO – Unwire, Mikael Christian Carlsen, Sales Manager – PayEx og som ordstyrer er konst. adm. dir. fra IT-Branchen Jane Eis Larsen.
Du vil også på konferencen kunne møde Russell Buckley fra VP AdMob, der er verdens største udbyder af mobile reklamer og med flere end 2 milliarder reklame visninger om måneden. Derudover er han også Global Chairman for MMA som er den internationale brancheorganisation for Mobile Marketing.
Vi er meget stolte af at kunne præsentere Kurt Sillén som er VP hos Ericsson og til dagligt driver Ericsson Mobility World. Kurt Sillën er en af nordens største kapaciteter indenfor den mobile verden og har blandt andet været med til at udrulle Ericsson global GSM og TDMA netværk verden over. Kurt Sillén vil give os et indblik i hvad de næste 18 måneder vil bringe de mobile brugere i Norden. Du kan blandt andet komme til at se live-streaming af TV fra en mobiltelefon og høre om det nye LTE netværk der vil blive implementeret i løbet af 2010 i Danmark.
Fra New York kan vi præsentere Jeff Arbour som lever af at vejlede mega-brands som Coca-Cola og Toyota i deres globale, mobile kampagner. Jeff Arbour har vist gode resultater og er for nylig blevet kåret som nummer 1 i kategorien under 30 år indenfor direct og interaktiv markedsføring af DMnews.com.
Du kan i det hele taget vente dig en enestestående dag med masser af informationer omkring mobile markedsføring og mobile commerce. Af andre talere kan vi nævne Theo Theodorou, EMEA Sales Manager, Microsoft Mobile Advertising, Xavier Jolas, Sales Manager Nordic, Nokia Interactive Advertising, Dan Saugstrup, PhD I Advanced User Interaction, HiQ, Carsten Gildum, Founder, Mobile People og mange flere som du kan læse om på www.mobilecopenhagen.com.
For yderligere information kan du kontakte:
Kasper Haagensen, Founder – Mobile Copenhagen, +45 4083 5535
If you already know you will attend Mobile Copenhagen Conference register now and save 10%.
The deadline for our early bird discount is just around the corner. If you want to register at our best available price – send your registration before May 1st. Please notice that the 10% discount is in effect for all who sign up before the deadline. This means that members of ITB or FDIM also will benefit from the early bird discount.
Check out the conference agenda at http://www.mobilecopenhagen.dk/?action=program2009
For registration now: http://www.mobilecopenhagen.dk/?action=signup
The final program for this years Mobile Copenhagen is ready and is now available as pdf-download through the Mobile Copenhagen website www.mobilecopenhagen.com .
We appreciate all the great input for this year program and hope that you agree, that this year’s program for Mobile Copenhagen is even more exciting, than last year.
Last year was the first time for Mobile Copenhagen and what a success! More than 100 delegates from the Mobile World spend a successful day listening to case stories from Turner Broadcast, AdMob, Blip systems, Roskilde Festival and many more.
We have focused on four subjects: Mobile Commerce, Mobile Advertising, Mobile Innovation and Mobile Customers. We got case stories from key market such as Japan, USA and Europe and we are very proud to present this year’s program for you.
Let me highlight a few of the speakers:
Russell Buckley, VP Global Alliances, AdMob and Global Chairman Emeritus, MMA, UK
Russell is one of the leading experts on mobile marketing, having overseen nearly 3,000 campaigns over the last 10 years. Mob-Happy, his blog about mobile technology and mobile marketing, is one of the most popular on the web focusing on this area. Russell is currently Vice-Chairman of the Board of The Mobile Marketing Association for EMEA.
Kurt Sillén, Vice President, Ericsson Mobility World
Kurt has an extensive background within Ericsson. Currently he is Vice President and head of Ericsson Mobility World, a global organization assisting operators, developers and content providers in defining and launching solutions for traffic and revenue growth. Prior to his current assignment he was Vice President for Marketing of GSM and TDMA systems globally.
Jeff Arbour, SVP, North America, The Hyperfactory
Jeff Arbour is coming from The Big Apple, New York. Jeff have worked with companies like Toyota and Coca Cola for their world wide Mobile Campaigns. Jeff is considered one of the gurus on Mobile Advertising and Branding and was recently named the #1 direct and interactive marketer under 30 years by DMNews.com.
Christopher Billich, SVP Research & Strategy, Infinita Inc.
Christopher is coming from Japan and will tell us about the Japanese Mobile Commerce market. In 2007 the amount of money spend – using Mobile Commerce was 300 USD per mobile user and 36 % of all Japanese consumers have used the mobile for Mobile Commerce. Christopher has been active in the digital media and communications field since 1998.
Mimer Group - the company behind Mobile Copenhagen have made a partnership with MBCE for this years conference. MBCE, Mimer Group and the brand “Mobile Copenhagen” will continue the strong partnership after this year’s Mobile Copenhagen based on a common goal of creating the premium conference event for the mobile world in the Nordic Region.
“It takes a lot of hard work to make a conference like Mobile Copenhagen. We have a very ambitious quality level for the content and the speakers - and that means a lot of work” says Kasper Haagensen Founder of Mobile Copenhagen “We need a strong sales and conference-organizing partner and that is what we have found in MBCE.
MBCE has for the last 4 years shown that they can make conferences with a high level of quality and they are not afraid to work with technology related topics like Mobile Copenhagen”.
MBCE is a Copenhagen based company specialising in making quality conferences, training courses and events. They have i.e. established an annual conference for the Call Center Industry and a series of highly successful events for professionals in the field of IPTV & WebTV.
“We can like Mimer Group and Kasper Haagensen see a need for more information for the mobile marketing area. We are convinced, the partnership between Mimer Group and MBCE on Mobile Copenhagen will be the optimal platform for creating one of the biggest annual events in northern Europe on Mobile Marketing and Mobile Business.” Says Jens Severinsen, partner, MBCE.
FDIM (The Association of Danish Interactive Media) has made a strong partnership for this year Mobile Copenhagen. The partnership give all members of FDIM the opportunity to join the mobile conference with a discount, but it also give FDIM the option on supporting they own new Mobile Group.
“The partnership with Mobile Copenhagen will give us a large scale of knowledge on the mobile marketing area for our members, but we are also glad to see that Mobile Copenhagen this year will discuss Mobile Commerce and payment modules.” says Jon Lund CEO at FDIM. “FDIM have been looking at the mobile market for the past years and they are no doubt that we in the near future will see the mobile phone in some kind of payment module, like we see with Premium payment like the new project with the Danish Trains and busses”.
Mobile Copenhagen will this year focus on four modules Mobile Commerce, Mobile Marketing, Mobile Success and Mobile Consumers. For all members of FDIM the will two sessions Mobile Commerce and Mobile Success be very interesting. We will soon release the speakers for this two sessions and the payment module and user tracking on mobile phones will get high priority.
“With the partnership with FDIM, Mobile Copenhagen has got a strong partner and we are proud to have a strong partner like FDIM at the conference.” says Kasper Haagensen, CEO Mobile Copenhagen. “FDIM is the strongest association in Denmark when it comes to Interactive Medias and we will give a warm welcome”.
All FDIM members will get a discount
The price for Mobile Copenhagen is 5.995 DDK (€800) + VAT
If you are member of one of our partners ITB or FDIM you price will be 4.495 DDK (€ 650) + VAT
Jeff Arbour, SVP, North America, The Hyperfactory (USA / NY)
Russell Buckley, VP Global Alliances, AdMob and Global Chairman Emeritus, MMA, UK
Jeff Arbour, SVP, North America, The Hyperfactory (USA / NY)
We are very pleased to have Jeff Arbour coming in from The Big Apple, New York. Jeff have worked with companies like Toyota and Coke for their world wide Mobile Campaigned and is one of the gurus on Mobile Advertising and Branding.
Jeff Arbour is SVP of North America for The Hyperfactory and a key driver behind the companys mobile integration efforts in North America in New York, Chicago, and Los Angeles. He has recently helped define domestic and global mobile strategies and executions for top brands such as Toyota, Blackberry, and Coke.
Recently named the #1 direct and interactive marketers under 30 years by DMNews.com
Recently named Top 100 Most influential marketers of 2008 by invest consulting The E-Commerce Experts
Jeff has been helping brands navigate the mobile channel since 2003. Prior to joining The Hyperfactory in 2006, Jeff worked at Juice Wireless where he built relationships with many leading brands and advertising agencies.
Russell Buckley, VP Global Alliances, AdMob and Global Chairman Emeritus, MMA, UK
Last year Russell Buckley declined in the very last minute and we had Nicholas Cumisky from AdMob who did an excellent job. This year Russell Buckley promised to be here and do the opening keynote.
Russell is one of the leading experts on mobile marketing, having overseen nearly 3,000 campaigns since 2000. Mob-Happy, his blog about mobile technology and mobile marketing, is one of the most popular on the web focusing on this area. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising.
Russell is currently Vice-Chair of the Board of The Mobile Marketing Association for EMEA, is a regular speaker on mobile at conferences throughout the world and has published many articles, as well as a white paper on location based marketing.
Sign-up today
Go to www.mobilecopenhagen.com and sign up already today and get a discount, the price is 3.995 DKK until the 13th of marts and if you a member of ITB or FDIM you will get you ticket to 3.495 DKK.
So remember to add Mobile Copenhagen 2009 to your calendar. It is the 15th of June from 8.30 to 17.30 at Charlottehaven, Copenhagen. We will send out a new update shortly, and we hope to provide a full conference program next week.
See you at the conference,
Kasper Haagensen
Kurt Sillén, Vice President, Ericsson Mobility World
Fredrik Oscarson, Creative Director & Co-Founder, Mobiento
Chairman Steffen Krabbenhøft, Mobile Director, MediaCom, DK
Kurt Sillén, Vice President, Ericsson Mobility World
It is a great honour to present Kurt Sillén, Vice President, Ericsson Mobility World as keynote speaker for Mobile Copenhagen 2009. Kurt has an extensive background within Ericsson. Currently he is Vice President and head of Ericsson Mobility World, a global organization assisting operators, developers and content providers in defining and launching solutions for traffic and revenue growth. Prior to his current assignment he was Vice President for Marketing of GSM and TDMA systems globally. Before that he initiated and was responsible for the successful introduction of eBusiness activities within Ericsson.
Fredrik Oscarson, Creative Director & Co-Founder, Mobiento
We can also welcome Fredrik Oscarson, Creative Director & Co-Founder, Mobiento. Fredrik Oscarson is the founder of Scandinavia’s leading Mobile Marketing Agency, Mobiento. Fredrik has worked with mobile marketing and media since 2000 and has been an influence in the mobile marketing industry, both locally and internationally. He is currently Creative Director at Mobiento and responsible for clients such as Volvo, H&M and Coca-Cola Nordic. Mobiento was founded in 2001 and has offices in Stockholm and Oslo with sales representation in Copenhagen. The company is among the world’s leading mobile marketing agencies and has won several international awards. Mobiento is the only Scandinavian company to have been nominated to the MMA (Mobile Marketing Association) Global Awards in Los Angeles and has won first prize both in 2006 and 2007 for “Best use of Mobile Marketing”. Mobiento also won Bronze medal at MAMA (Mobile Advertising and Marketing Awards) in London in March 2008.
Chairman Steffen Krabbenhøft, Mobile Director, MediaCom, DK
Steffen is an evangelist regarding mobile marketing and advertising. He know how to connect information and advertising channels to one 24/7 fully mobile totally available on the fly. Before MediaCom he was Business Development Manager at Responsfabrikken where he created mobile solutions to a large number of the Top-100 brands. Steffen has also worked over 10 years for Nokia as Sales and Business Development Manager.
So remember to add Mobile Copenhagen 2009 to your calendar. It is the 15th of June from 8.30 to 17.30 at Charlottehaven, Copenhagen. We will send out a new update shortly, and we hope to provide a full conference program early March.
See you at the conference,
Kasper Haagensen
Mobile Copenhagen – the Nordic interconnect between agencies, developers and brands for mobile marketing and commerce.
Mobile Copenhagen is the place to learn about current trends, previous success and future opportunities. The conference is mobile centric, so you can learn how to make additional revenue from the mobile phone and how you can reach new and existing customers to get your message across. The speakers will all share their experiences from real world case stories.
The full program will soon be released on www.mobilecopenhagen.com, remember to add the event to your calendar already today.
You can choose from these tracks to optimize your results:
Mobile Commerce:
- How can you compare the mobile phone to the internet as a sales channel
- How the internet has changed our purchase patterns over the last 10 years – Will the mobile phone bring a similar revolution?
- What are the benefits of a mobile payments?
Mobile Marketing/advertising:
- How to integrate the mobile phone in our complete marketing mix.
- How to stimulate the interaction between your brand and your customers through their mobile devices.
- How to interact with TV?
- How do we track and generate reports on the brand dialogue using a mobile phone
- What has been working, and how do you position yourself for future success in Mobile Marketing.
Mobile Success:
- 4 different companies will each get 15 minutes to showcase, why they have become successful in the mobile commerce or information sector,
Mobile Consumers:
- How do the consumers interact with brands using the mobile phone?
- What can you expect from a mobile consumer?
- How should you follow up after a mobile marketing campaign? What do consumers expect from you?
- 4 companies will present their experiences on user behaviors from mobile marketing campaigns.
Get the inspiration and tools to go live with your own mobile marketing or mobile commerce solution from a long series of prominent industry figures from all over Europe that headline the Mobile Copenhagen conference. They have all been there, done that, and will share their insight on how to get the most bang for your bucks.
Thank you very much to everybody making Mobile Copenhagen in a great event! We were more than 100 persons together at Charlottehaven talking, hearing, and networking within the Mobile Area.
It seems like everybody enjoyed the relaxed atmosphere and used the opportunity to not only listen to experiences that the speakers told about, but also used the time to question, interact and actively participate during the event. We have great feedback from speakers and all would love to go back to Mobile Copenhagen as future speaker or delegate.
Download
We have collected all presentation from yesterday and they are online at www.mobilecopenhagen.com from now on and the next 2 month.
Mobile Copenhagen 2009
We will soon after the summer, start working on Mobile Copenhagen 2009. If you got input for Mobile Copenhagen 2009, please feel free to write us at info@mobilecopenhagen.com.
Enjoy the summer and hope to see you back at Mobile Copenhagen 2009 next year.
Lone Nordby, KonferencePartner &
Kasper Haagensen, Mimer Group
A week from now, we will open up the doors for the first big International mobile event in Copenhagen and we are very excited to see all of you. We have been contacted from a lot of people and it seems today, that we will be about 100 people attending.
We got visitors from Denmark, Sweden, Norway and UK, beside the speakers. If you have colleagues, co-workers or friends how wants to come, there are still fee seats.
Let us just introduce some of the high lights for Mobile Copenhagen.
Esben Danielsen, Spokesman, Roskilde Festival, DK
Esben Danielsen is Spokesman at Roskilde Festival – Responsible for all internal and external communication and advertising.
Roskilde Festival is the largest North European music festival and has existed since 1971. They are a non-profit organisation consisting of about 25 fulltime employees and thousands of volunteers. Each year, The Roskilde Festival Charity Society, which is the association behind Roskilde Festival, ensures that the profits from the festival are donated directly to humanitarian and cultural purposes.
Pete Flamman, SVP & GM for Northern Europe, Turner Broadcasting System Europe Ltd., UK
Pete has full responsibility for Turner’s entertainment channels in the following markets: Central and Eastern Europe, German-speaking (Germany, Austria, Switzerland), Nordic and Benelux. In addition, Pete has distribution responsibility for CNN International in the same markets and operational responsibility for Turner’s pan-EMEA entertainment feeds.
Russell Buckley, Managing Director, Europe, AdMob, UK
Russell is one of the leading experts on mobile marketing, having overseen nearly 3,000 campaigns since 2000. Mob-Happy, his blog about mobile technology and mobile marketing, is one of the most popular on the web focusing on this area. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising.
AdMob is the world's largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 160 countries and serves over 2.3 billion ads every month.
David Springall, CTO, Yospace – part of Bauer Consumer Media, UK
David co-founded Yospace in 1999 and is responsible for the company’s technology platform and its strategic vision. Yospace developed a ground breaking user-generated content service designed specifically for mobile which was initially launched in partnership with 3 UK, as SeeMeTV in November 2005, and subsequently as LookAtMe! on O2.
Since then, the services have jointly cumulated over 32 million video downloads and paid over £800,000 back to their contributors. In February 2008, in a rare example of cross operator collaboration, the 3 and O2 services were joined together into an open access community rebranded as EyeVibe.
Martin Duval, Director of the 'Orange Start-Up, Program' at Orange & CEO Bluenove, FR
Since 2001 at Orange, Martin has been developing and managing innovative projects and services most of them partnering with startups worldwide, ranging from mobile applications, LBS, contactless, convergence, music & media. In 2006, he built a 'Corporate Open Innovation' programme at Orange, the 'Orange Start Up Program' focusing on innovative mobile/web 2.0 services.
He recently started his own consulting firm, Bluenove, specialized in 'Opening Innovation' for major corporations. Bluenove manages the 'Orange Start Up Program'.
The delegates keep coming in for the conference Mobile Copenhagen on June 19th and we have talked with some of them on their expectances for the conference and how the mobile perspective will fit into their plans for their business.
The keyword is freedom to reach their customers 24-7, 7 days a week, where ever the customers are. In our world today, we use our mobile phones the same way we used our computers for less than 2-3 years ago. We got 2 gigabyte hard disk processors which are more powerful then a computer for a few years ago and we are connected all the time.
Digital home range
In the world of animals we describe what is called a home range. The home range is that area where the animals move around within their life. Some have a large home range and again others have a small home range.
The home range – or let us call it the digital home range for the human being – is expanding every day. The modern technologies help us stay online, be connected, and be able to work wherever we are. It does not matter if we are at are meeting in Copenhagen, London or Paris we got exact the same possibilities.
This is a truth against old fashioned ways of thinking content, marketing, and applications. Today we must mobilize our mindset and meet the customers when they are ready to meet us. We have talked with representatives from Bayer CropScience and The Danish Military. They know that changes are going to happen and that is the reason for them to attend Mobile Copenhagen. It is the realities of our new world and you have to change yourself and your way of thinking in order to reach your network or costumers.
Who are coming?
The number of delegates is promising and among them are many different companies from a long range of sectors. We got representatives from the largest newspapers in Denmark, some of the large brand companies, venture founds and companies with offices world wide. They have all understood the new way of thinking in a future mobile world. Are you among them? Is your company represented at this new meeting place for all in the future mobile business?
Remember to sign up today, it is the only way to be sure to get an accreditation for the conference.
According to research from PQ Media, the U.S based provider of media econometrics data, branded entertainment marketing activities in the U.S have increased with 14,7% in 2007 and is expected to grow by another 13.9% in 2008 to reach $25.41 billion. The results of the analysis show that despite sluggishness in the economy this market segment will continue to grow as brand advertisers turn their spending on alternative channels.
Three major segments
PQ Media defines branded entertainment as “marketing strategies that integrate products into entertainment venues that typically provide high engagement and interactivity.” Branded entertainment marketing affects three major segments which can be implemented using mobile:
1. Event sponsorship and marketing
2. Product placement
3. Advergaming and webisodes (or on mobile: mobisodes)
“Even without an economic slowdown, there are strong secular trends driving investment from traditional advertising media to alternative marketing strategies,” said Patrick Quinn, President & CEO of PQ Media. “Americans are spending more time outside their homes, online at work, communicating via wireless devices and multitasking with various media, which has created a generation of elusive consumers for brand marketers to try to reach. And these trends have led to increased investment in alternative marketing tactics.”
These habits described by Patrick Quinn have been predominant in Japan for years – and there is no reason to believe that the European consumers will behave much different than the Americans. Branded entertainment marketing activities will also grow in Europe – the first examples have already been starting to show up.
At Mobile Copenhagen there are speakers representing events which both have great potentials of feeling the brand advertisers increased awareness of branded entertainment marketing on the mobile.
Roskilde Festival and Norwegian Football Association
This year North Europe’s biggest Rock Festival launches a mobile commercial community where the 75000 festival guests will be able to follow the activities and events during the festival week. As advertiser it may be a dream to be able to send messages via the community to the festival guests – hear about the plans at Roskilde Festival on Mobile Copenhagen.
In Norway – as everywhere else – they love football. As a result the Norwegian Football Association has established a mobile solution which makes it possible for all the fans in the two major leagues to follow their preferred clubs and results in the tournaments. In Norway they already have gained the first experiences with advertising – indeed an example of content providing and advertising worlds meet and create valuable advertainment for the users.
Multiplayer games on mobilephones
The US/Germany based company Exit Games has extensive experience in making gaming solutions on cross platform communities. The company has also started to offer solutions where content providers or advertiser are able to push the awareness of their products via games which involve their users and create closer exposure toward the user than perhaps seen on other media.
Meet them at Mobile Copenhagen
All three cases above are examples of branded entertainment marketing which can tickle the users’ engagement and create experiences of interactivity with your brand, service or product. Come to Mobile Copenhagen and get the inspiration on how to shift spending away from more traditional channels to new channels which are closer to the users’ hearts and attention.
The experts claim that the mobile phone is the seventh mass media. The other six mass media are: Print, music recordings, movies, radio, TV, and PC-based internet. They have all six played a major role the every day lives of all people on this earth. And the seventh media is predicted to play an equally major role for all people.
Today the organisers finished the production of Mobile Copenhagen - the largest mobile event in North Europe is to take place on June 19th. It is indeed a prominent row of distinguished speakers who will come to Copenhagen and share their views of future developments on the mobile internet. In the coming days the website will be updated - and the ambitious program will be revealed for all. Look forward to hearing the experts speak on:
- The end of value chain as we knew it - the story of how user-generated content became user-generated revenue
- The 'Orange Start-Up Program' dedicated to to mobile web 2.0 services
- Communities in multiplayer-gaming and possibilities for doing ad-supported content
- Partnerships arond football and experiences of mobile TV
- Advice on measurement of mobile advertising and bluetooth based marketing
- Examples of mobile marketing for a broad audience and with high volume
- and many things more...
Please check up our website regularly or sign up for subscription on our newsletter in order to follow stories from the mobile world: the mobile internet and the mobile businesses plus stories from our speakers who all have many years of experiences from telecom, broadcasting, internet, e-commerce, or media sectors before being involved in the mobile internet business. A business which in these years finally will mature and become the next (and seventh) mass media.
On the beat with our customers – creation of a mobile commercial community
- The background for a mobile community at North Europe’s biggest rock festival
- Hear about the set-up, the functionalities and content on the community
- Any distinction between content available for participants and others?
- Our visions for future developments – in order to stay on the beat
Esben Danielsen is Spokesman at Roskilde Festival – Responsible for all internal and external communication and advertising.
Roskilde Festival is the largest North European music festival and has existed since 1971. We are a non-profit organisation consisting of about 25 full-time employees and thousands of volunteers. Each year, The Roskilde Festival Charity Society, which is the association behind Roskilde Festival, ensures that the profits from the festival are donated directly to humanitarian and cultural purposes.
Russell is one of the leading experts on mobile marketing, having overseen nearly 3,000 campaigns since 2000. MobHappy, his blog about mobile technology and mobile marketing, is one of the most popular on the web focusing on this area. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising. Russell learned about AdMob soon after the launch and joined as the first employee, with the remit of launching AdMob into the EMEA market.
AdMob Inc
AdMob is the world's largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 160 countries and serves over 2.3 billion ads every month.
We have received confirmation from Peter Flamman SVP & General Manager for Northern Europe at Turner Broadcasting System Europe Ltd. Turner Broadcasting is a pioneer within the mobile TV sector.
About Turner Broadcasting System:
Turner Broadcasting System, Inc. (TBS, Inc.), a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry. TBS, Inc. is based in Atlanta, GA, and employs more than 9,000 people worldwide. Philip I. Kent oversees TBS, Inc. as chairman and CEO.
Many are familiar with TBS, Inc.'s groundbreaking network, CNN, one of the world's most respected and trusted sources for news and information. TBS, Inc. is also home to familiar entertainment networks such as TBS, TNT, Cartoon Network, Turner Classic Movies, Adult Swim and truTV.
We are proud to present our partnership with FDIH and Huset Markedsføring. This will give us the opportunity to send out invitations to more than 5.000 persons within the advertising, marketing, e-business and operators in Denmark.
As a member of FDIH and Huset Markedsføring you can get a special discount of the price for a limited period. Please check the sign up page for prices and conditions.
Read more about FDIH and Huset Markedsføring in the partner section.
The largest organisation for the IT industry in Denmark is signing up as partner for Mobile Copenhagen. As member of ITB you can get discount on the ordinary price for a limited time. Please check the sign-up page for prices and conditions.
Read more about ITB on the partner page.
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